arathy gopalakrishnan
arathy gopalakrishnan

How to increase YouTube subscribers and grow your business online?

Introduction

 

YouTube is the best video sharing website to brand your business online and grow your business network. But, to start something from scratch is a really tedious job. Simply uploading videos doesn’t help to build your network. Time, patience, and hard work is needed to fulfill your goal. In this article I will be discussing few important points on how to increase subscribers and grow your business. If you are planning to start a You tube channel, these tips would definitely help you.

Steps to be followed:

 

1.Identify trending topics that people are searching for: Sites like Quora , Buzzsumo , reddit etc helps you to find topics that are trending and demanding.

If a question is asked by multiple people, that means that question has a great demand and its trending. Find topics which are most popular and include that in your niche so that you will have a greater audience!

And one more thing is that, the topic should be something that you are passionate about. Uploading outdated and common topics minimizes clicks and subscribers. Think Fresh. Think new!

2.Make high quality video: High quality video doesn’t mean you should posses an expensive camera or equipment. It simply means quality content. People should get a clear answer from your video.

The content should have value and detailed explanation so that people get engaged easily and this increases your watch time and subscribers!

And one more thing should be noted. Many of us have seen good videos with good presentation but too poor audio quality. This creates discomfort and prompt a viewer to leave your channel refer other videos.

Record using a quality mic and remove all noise effects before uploading. Audio quality should be perfect. You can even record videos using mobile cam and u don’t need any expensive cameras at the beginning phase of your journey.

3.Upload consistently: If you go through the top channel in YouTube, You must have observed this! They upload at least one video a day and few big channels has 2 or more uploads a day .

This doesn’t mean that you should upload every single day but upload one video per week or according to your convenience, but it should be consistent. Take time for it, and when you do it do it with perfection with quality content.

4.Timing: Timing is also a factor. Don’t upload videos in the prime time (1pm-4,5pm). During this time top channels are uploading their videos and your video will be swallowed in the crowd.

SO always upload videos on off peak time like evening or morning. The views you get might be small but still its worth.

5.Interact & Communicate: Always try to engage with people, respond to comments. This helps to build your audience network. As I always say sharing is caring!

6.Select your niche: This is something very important. Don’t post whatever you like. Select a top trending niche which you are passionate about, focus on it, work on it.

Targeting on a particular niche makes you an expert in that area and also you would be able to find people of your preference.

This helps to you to engage more with like minds and thereby increase ways to collaborate and thus increases your subscriber lists.

7.Add a water mark with a subscribe button:Below is an example. Adding watermark with subscribe button at the end screen prompt people to subscribe. And that trick actually works! Also in between videos, you can even tell to subscribe your channel. This really helps! Below is an example.

youtube subscribers
you tube subscribers

8.Trailer video:Add an outstanding trailer video. Its you trailer video which people notice first. So, make it quite impressive. Your trailer video should indirectly specify your target audience, like are you focusing on marketers, IT people or students?

You can add your origin story. what’s that fire that made you think to start this channel, Your struggles etc. Here you can also place a watermark with subscribe button at your end screen!

9.Check YouTube analytics: Go to your YouTube analytics. There you could see how each video perform. How many views you have achieved for each video, how many subscribers you got last month and so many other relevant data.

By analyzing it, you would get an idea of about which video has got maximum views and subscribers. And I call this as the winning video. Now place that winning video first in your YouTube watch page. This helps to attract more of your audience and thereby increases subscribers as well.

youtube subcribers
you tube subscribers

10.Position your channel:  Always give people an idea of about what makes your channel unique and different. You can describe it in a small sentence in your channel art.

Example this is brain deans channel, Backlinko. “High ranking and more traffic!”, This gives us a quick idea of what his channel is about! This attracts your target audience and thereby increase subscribers.

youtube subscribers
you tube subscribers

11.Promote your next video in your end screen: Always try to place your next video in end screen. This prompts the audience to click and watch your next video and thus increases watch time.

This means people are interested in your channel. Thus, this adds subscribers! Below is an example.

you tube subscribers
you tube subscribers

12.Audience Retention:  Audience retention simply specify the time a person spends on watching your video. YouTube suggests that audience retention should be close to 100%.

Better retention= more views= more subscribers. Adding quality content is one way to improve audience retention. Adding play list also works so that people view one video after another and this increase watch time.

13.Add pattern interrupts: Adding pattern interrupts attracts people towards your channel. Pattern interrupt can be anything like colorful text in between videos, some attractive transitions like changing your styles, something fun.

Try something new in your videos! This adds subscribers. Make your channel energetic, entertaining and informative. Serious tutorials never attract people! So, do it with passion and energy.

14.Find popular keywords: Keywords are words or phrases that has the maximum search volume. You can find trending keywords using Google keywords planner, Ubersuggest.

Words which has maximum search volume are the popular words. These are words that people search more in google. You can now add those keywords as your topic or you can add those keywords in the title and about me section of your video.

Thus, your video appears easily in search results. And this increases your subscribers! Point to be noted that the keywords you add should be relevant to your topic. Simply choosing a popular keyword and placing it in your content which is not at all matched with your topic is considered to be a spam!

15.Upload a transcript: A video with transcript is much more demanding than videos without transcript. Transcript is subtitles. Adding transcripts make video more informative and also helps your video find easily in search results.

16.Contact Bloggers: Find your niche related blogs in google via buzzsuomo and ubersuggest, and contact bloggers to embed your video on to their blog. Visual treat is far better than text right! This way you can get more views and subscribers.

17.Create a super long video: Never try to upload 1min, 2 min videos. This reduces watch time and audience retention. Create videos that are at least 7 to 10 mins long with quality content.

18. Convert hearts to subscribers! – Once you give like to a comment. It’s a heart. The person will get a notification that you like his comment and he will be back to your channel. This is one way building a good relationship with your audience and this increase your subscriber list

you tube subscribers
you tube subscribers

19.Out value your competition by uploading content that actually really help people.

20 Tell people to subscribe to your channel at the end of your video

21.Collaborate: Collaborating is mingling with like minded people. Get in touch with you tubers having your same niche.

If a top you tuber adds your channel as the featured channel, your videos also will come up in suggested video section and this increases your views and subscribers.

You can do videos with top you tubers mentioning your channel name. You can combine. There are so many ways collaboration helps to increase your channel reach!

you tube subscribers
you tube subscribers

22.Optimizing your channel: This is the most important thing to be done. Channel should be optimized to appear in search results.

Only then people would be able to reach you. Here I will be writing few important things to be done to optimize your video before uploading it.

1.Make a super long video.

2.Add an awesome description. 100 to 300 words can be included in the description of each video you upload. Add primary keywords in the first few lines of your description box.

Add secondary keywords in the last lines. Secondary keywords are those popular or demanding words or phrases that has a good search volume but not as much as primary keywords.

And make sure to add a call to action sentence at the end of your description which prompts people to subscribe.

Example below is brain deans video on “SEO ranking factor you must master in 2018 and beyond”. Here he has added a 250-word description with popular keywords and at the end a call to action sentence to subscribe.

you tube subscribers
you tube subscribers

3.Add tags:  Place few Keywords as your tags, if its your business you can also add location as a tag.

Tags are very helpful in positioning you in organic search results. Tags can be up to 120 characters long. You can at least add 10 tags.

4.Change your file name. Add keywords in your file name too. Example if your video is about how to get more views on you tube, you can add a filename like more views on youtube.mp4

5.Add an impressive custom Thumbnail: Add an eye popping thumbnail which should prompt people to open your video. This can be done with Photoshop.

Insert few text and an impressive image relevant to your content. You can even place your keyword in between the text in your thumbnail.

Conclusion

These are few important things needed to be done to increase your subscribers. Don’t compare your channel with others. Each and every channel started their journey by uploading their first video! Every journey is different. Stay inspired, Stay positive. I hope I was able to help you. If you have any doubts. please comment below.

 

 

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About the author

Arathy Gopalakrishnan

Hai, I am Arathy Gopalakrishnan. The founder of this blog .I am from India and now settled in Dubai. I Worked as Assistant Professor in MG University, Kerala ,India for almost 2 years and now working in IT industry. This blog is created to share with you all my knowledge in IT and Management areas. Read me at http://arathygopalakrishnan.com/about/

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